The analytics business was again supported by the Scottish Investment Bank.

TVSquared, the Edinburgh-based advertising analytics firm, this week announced it had raised $8m in a new round of funding. Backers once again included the Scottish Investment Bank, the investment arm of the state-owned organisation Scottish Enterprise.

The round was led by private equity firm West Coast Capital and takes TVSquared’s total capital raised to $21m. TVSquared now has offices in London, New York and Los Angeles, and has recently expanded into Germany through its November 2017 purchase of Munich-based data firm wywy.

The Scottish Investment Bank previously supported TVSquared in a February 2017 funding round worth a total of $6.5m.

Describing the latest round, the company’s chairman Chris van der Kuyl said: “We are delighted at the close of this latest round of funding, which will fuel TVSquared’s global growth. The support of our current shareholders means that the team can focus on delivering fantastic products to an ever-growing audience.”