Launchmetrics, a marketing analytics business in the fashion, luxury and cosmetics sectors, has closed a $50m funding round led by the French government’s investment agency Bpifrance.

The round also featured venture capital firms Seventure and Cipio Partners as well as Famille C, the investment arm of the Courtin-Clarins family.

Michael Jais, CEO of Launchmetrics, said: “I am confident this additional capital will help us accelerate our business across Asia, the Middle East and Europe as well as further invest in the development of cutting-edge data technologies that will transform the way marketing works for these industries in the future.”