Crealytics generates series C buzz

The adtech company has closed a $9.3m series C round that included existing investors such as HTGF and Bayern Kapital.

Crealytics, a US-based adtech developer, has raised $9.3m in a series C round that featured German public-private partnership High-Tech Gründerfonds (HTGF) and Bayern Kapital, the government venturing arm of Bavaria.

The round was led by investment group Optima and also included BayBG, the venture capital division Bavaria state-owned economic development bank LfA Förderbank Bayern.

LBBW Venture Capital and Chancenkapital Biberach, respective investment units of financial services firms Landesbank Baden-Württemberg and Kreissparkasse Biberach, and Alternative Strategic Investment, a subsidiary of holding firm Maschmeyer Group, as well as Mountain Internet also participated in the series C round.

Crealytics has developed technology that automatically creates and optimises tailor-made adverts in more than 20 languages for e-commerce businesses to drive paid product advertising.

Crealytics has not disclosed amounts for its previous four funding rounds, raised since 2010.

Andreas Reiffen, chief executive of Crealytics, said: “For all of the data companies have collected in recent years, there are still a number of open questions.

“We plan to use the investment to answer some of these questions, principally addressing the interdependencies of inventory, pricing and bidding across multiple advertising channels.

“How should a company price and advertise its goods when it has too many items in stock? What about when it has too few?”

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